Privacy policy

Effective Date: October 2026

At Selvynne, we recognize the importance of protecting personal information and respecting the privacy of everyone who visits our online store.

This Privacy Policy describes the types of information we may collect, how that information is used and handled, the circumstances in which it may be shared, and the measures we take to safeguard it when you browse our website, purchase pet supplies, or communicate with our customer service team.

Selvynne is operated by Shanghai Yuanxi Zhisuo Intelligent Technology Co., Ltd.

We aim to maintain responsible information-handling practices and provide customers with clear explanations of how their personal information is processed in accordance with applicable privacy and data protection laws.

By visiting or using our website, you acknowledge that this Privacy Policy is available for your review. Where applicable legislation requires consent for particular processing activities, we will seek the necessary permission.

1. Types of Personal Information We Collect

The personal information we collect depends on the way you interact with Selvynne, including browsing our product collections, completing purchases, submitting questions, and requesting customer assistance.

Information You Provide to Us

When placing an order, completing a checkout process, submitting feedback, or contacting our support team, you may provide information such as:

  • First and last name.

  • Email address.

  • Telephone number.

  • Shipping and delivery address.

  • Billing address and related billing details.

  • Purchase records and transaction information.

  • Details about selected pet supplies, accessories, and product variations.

  • Messages and correspondence exchanged with our customer service team.

  • Other information voluntarily submitted through our website or support channels.

We use relevant information to process transactions, coordinate order fulfillment, arrange delivery, respond to customer questions, and manage return or refund requests.

We recommend avoiding the submission of unnecessary sensitive personal information through ordinary website forms or customer service messages.

Payment and Financial Transaction Details

Payments submitted through our online store may be handled by independent payment processing providers.

Where payment details are collected and processed directly by these external providers, Selvynne does not ordinarily store complete payment card numbers, card security codes, or full payment authentication credentials within its own systems unless otherwise expressly disclosed.

Payment providers may retain transaction-related records in accordance with their own privacy policies, security standards, and legal obligations.

Customers should consult the applicable payment provider's privacy documentation for further details about its information-handling practices.

Information Collected Automatically

When you access our website, certain technical and browsing information may be collected automatically.

The specific information available may depend on your device, browser configuration, privacy settings, and the technologies operating on our website.

Examples include:

  • Internet Protocol (IP) address.

  • Browser type and version.

  • Device characteristics and operating system.

  • Pages accessed and browsing activity.

  • Interactions with pet product listings and shopping features.

  • Referral sources and referring websites.

  • Approximate location derived from technical information.

  • Dates, times, and duration of website sessions.

We may use cookies, analytics services, tracking pixels, server records, and similar technologies to collect this information.

These tools help us maintain website performance, identify technical issues, understand general browsing patterns, and improve the functionality of our online store.

Where applicable law requires permission before certain tracking technologies are activated, we will request the necessary consent.

2. Purposes for Processing Personal Information

Selvynne uses personal information for legitimate store operations and other appropriate purposes, subject to applicable legal requirements and any necessary consent.

Order Processing and Fulfillment

Information provided by customers may be used to:

  • Receive and confirm purchase requests.

  • Verify selected pet products, quantities, and order details.

  • Coordinate the preparation and packaging of merchandise.

  • Arrange dispatch through fulfillment and delivery partners.

  • Provide order confirmations and shipping notifications.

  • Share available tracking details.

  • Review requests to modify or cancel purchases.

  • Process eligible returns and refunds.

  • Respond to questions concerning existing orders.

Customer Communication and Support

We may use relevant information to answer customer inquiries, provide updates about purchases, explain product specifications, investigate delivery concerns, address payment questions, and assist with other matters relating to our services.

Website Maintenance and Service Development

Technical information and general website usage data may be reviewed to:

  • Maintain website functionality and availability.

  • Identify browsing and checkout errors.

  • Evaluate website performance.

  • Understand interactions with pet product pages.

  • Review general shopping preferences and activity.

  • Improve product presentation and website navigation.

  • Develop and maintain our online services.

Where appropriate, analytical information may be evaluated in aggregated or otherwise protected formats.

Security and Fraud Prevention

Relevant information may be processed to verify transactions, identify potentially suspicious activity, investigate suspected fraud, protect website systems, and reduce unauthorized access or misuse.

Legal and Business Administration

Where reasonably necessary and permitted by applicable law, we may also process information to:

  • Meet legal and regulatory obligations.

  • Maintain appropriate accounting and transaction records.

  • Respond to valid requests from public authorities.

  • Apply and enforce our published store policies.

  • Investigate and resolve disputes.

  • Establish, exercise, or defend legal claims.

  • Protect the rights, property, and security of customers and our business.

3. Cookies and Similar Tracking Technologies

Our website may use cookies and comparable technologies to support essential shopping functions and help improve the browsing experience.

Depending on the tools enabled on our website and your privacy preferences, these technologies may serve purposes such as:

  • Keeping selected products in your shopping cart.

  • Supporting checkout and payment functions.

  • Remembering certain browsing preferences.

  • Measuring website traffic and performance.

  • Understanding product browsing and purchasing activity.

  • Assessing the effectiveness of promotional campaigns.

Some cookies are necessary for basic website operations.

Other technologies may be used for analytics, personalization, or advertising purposes, depending on the services implemented on our store.

Where required by applicable privacy legislation, we will request consent before placing or activating non-essential cookies and similar tracking technologies.

Controlling Cookie Settings

You may manage certain cookie preferences through your browser settings, device controls, or any cookie management options made available on our website.

Please note that restricting some cookies may affect shopping cart features, checkout functionality, or other website services.

4. Sharing and Disclosure of Personal Information

Selvynne does not sell personal information in exchange for direct monetary payment.

However, certain information may be shared with external service providers and business partners when necessary to operate our online store, complete customer transactions, deliver requested services, or meet applicable legal requirements.

Depending on the circumstances, these recipients may include:

  • Payment processing providers.

  • Shipping companies and delivery carriers.

  • Warehousing and order fulfillment partners.

  • Website hosting providers.

  • Ecommerce platform operators.

  • Customer support service providers.

  • Website analytics and performance services.

  • Marketing and advertising service partners.

  • Fraud prevention and cybersecurity providers.

Where appropriate, we seek to limit the information disclosed to external providers to the information reasonably required for their assigned services, subject to applicable law and relevant contractual arrangements.

Advertising-Related Privacy Choices

Certain privacy laws may classify specific disclosures of personal information to advertising or analytics partners as a sale, sharing, or targeted advertising activity, even when no direct monetary payment takes place.

Where such legal requirements apply, we will provide or honor the relevant privacy rights and applicable opt-out procedures.

Disclosures Required by Law

We may disclose personal information when required or legally permitted in connection with applicable regulations, court orders, valid legal proceedings, lawful government requests, or the establishment, exercise, or defense of legal claims.

5. Information Shared for Shipping and Delivery

To fulfill purchases made through Selvynne, we may provide relevant order and recipient information to fulfillment facilities, warehouse partners, shipping carriers, and logistics providers.

Depending on the delivery arrangement, the information shared may include:

  • Recipient's name.

  • Delivery address.

  • Contact telephone number.

  • Email address where necessary.

  • Purchased pet product details.

  • Order identification and shipment tracking references.

These service providers may use the information to prepare packages, arrange dispatch, transport merchandise, provide tracking updates, complete delivery, and investigate shipment-related problems.

External delivery partners handle information according to their operational responsibilities and applicable privacy requirements.

We aim to disclose only information relevant to the fulfillment and delivery of the customer's order.

6. Personal Information Security

Selvynne applies reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, accidental loss, alteration, misuse, improper disclosure, and other forms of unauthorized processing.

Depending on the systems involved, protective measures may include:

  • Restricted access and permission management.

  • Appropriate website security monitoring.

  • Secure methods of information transmission.

  • Security measures provided by external service providers.

  • Additional safeguards suitable for the relevant information and processing activities.

Our website and associated service providers may use SSL/TLS encryption or comparable technologies to help protect information transmitted over the internet.

Nevertheless, electronic communications and online storage systems cannot be guaranteed to be completely secure under all circumstances.

For this reason, we cannot promise absolute protection against every potential security incident.

Customers should take reasonable steps to protect their devices, email accounts, passwords, and payment credentials.

If you suspect unauthorized activity involving an account or an external payment service, we recommend contacting the relevant provider as appropriate.

7. Retention and Deletion of Personal Information

We retain personal information for the period reasonably necessary to accomplish the purposes described in this Privacy Policy, while taking into account applicable legal, regulatory, and administrative obligations.

The appropriate retention period may vary according to the nature of the information and whether it remains necessary for purposes such as:

  • Completing customer purchases.

  • Coordinating order dispatch and delivery.

  • Providing customer service and after-sales assistance.

  • Managing return, refund, and payment disputes.

  • Maintaining accounting and transaction documentation.

  • Investigating potential fraud or security concerns.

  • Meeting tax, regulatory, and other legal requirements.

Different information categories may therefore be subject to different retention periods.

When information is no longer reasonably needed for its intended purpose, we will take appropriate steps to delete, anonymize, or securely dispose of it, subject to any applicable legal retention requirements.

8. Children's Privacy

The Selvynne website is intended for general consumer shopping and is not specifically designed or directed toward children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 without the authorization required by applicable law.

If we become aware that information relating to a child has been collected in a manner that violates applicable legal requirements, we will take reasonable steps to investigate and address the situation, including deleting the information where appropriate.

Parents or legal guardians who believe that a child has submitted personal information through our website may contact our customer service team.

Any additional safeguards required under applicable children's privacy legislation will continue to apply.

9. Privacy Rights of California Residents

Residents of California may have specific rights concerning their personal information under applicable California privacy legislation.

The availability and extent of these rights depend on whether the relevant legal requirements apply to our business and the processing activity involved.

Right to Know

Eligible individuals may request information about the categories and specific pieces of personal information collected, the sources from which the information was obtained, the purposes for which it is collected or used, and the categories of third parties to whom it has been disclosed.

Right to Access

Where applicable, individuals may request access to personal information maintained about them.

Right to Correct Information

Eligible individuals may request that inaccurate personal information be corrected, subject to applicable identity verification and legal requirements.

Right to Request Deletion

California residents may be entitled to request the deletion of certain personal information, subject to applicable statutory exceptions.

Right to Opt Out

Where required by law, eligible individuals may request that their personal information not be sold or shared for certain purposes, including applicable cross-context behavioral advertising activities.

Right to Equal Treatment

Where applicable legislation requires it, Selvynne will not unlawfully discriminate against customers for exercising their available privacy rights.

How to Submit a Privacy Request

Requests concerning personal information may be submitted to our customer service team at:

Email: service@selvynne.com

We may request reasonable information to verify your identity or confirm your authority to act on another person's behalf.

All privacy requests will be reviewed and handled according to applicable procedures and legally prescribed response periods.

Where an authorized representative submits a request, we may request evidence of authorization where permitted by law.

10. Privacy Rights of European Customers

Individuals residing in the European Economic Area and other jurisdictions governed by applicable data protection legislation may have additional rights relating to their personal information.

Depending on the applicable legal framework and circumstances, these rights may include:

  • The right to access personal information.

  • The right to correct inaccurate or incomplete information.

  • The right to request deletion of certain information.

  • The right to restrict particular processing activities.

  • The right to object to certain processing purposes.

  • The right to request data portability where applicable.

  • The right to withdraw consent when processing is based on consent.

Legal Grounds for Processing

Where the General Data Protection Regulation (GDPR) or comparable legislation applies, we will rely on an appropriate legal basis when processing personal information.

Depending on the specific activity, the legal basis may include:

  • Performance of a contract.

  • Compliance with a legal obligation.

  • Legitimate interests, where legally permitted.

  • Consent, where required by applicable law.

Submitting a Data Protection Request

Customers wishing to exercise applicable European privacy rights may contact us at:

Email: service@selvynne.com

We may request reasonable information to verify the identity of the individual submitting the request before taking action.

Where applicable, individuals may also have the right to lodge a complaint with the relevant data protection supervisory authority.

The precise availability and scope of these rights depend on the laws applicable to the particular circumstances.

11. Promotional Communications and Marketing Preferences

Where permitted by applicable law and subject to any necessary consent, Selvynne may send customers communications relating to our products, services, and promotional activities.

Such communications may include:

  • Newly introduced pet supplies and accessories.

  • Updates about available product collections.

  • Discount offers and promotional events.

  • Announcements concerning our online store.

  • Relevant product suggestions.

  • Other information associated with our products and services.

Managing Promotional Email Preferences

Customers who no longer wish to receive promotional emails may unsubscribe by using the opt-out link included in the relevant email or by contacting our customer service team.

Where applicable legislation requires prior consent for marketing through a particular communication channel, we will obtain the necessary permission.

Please note that opting out of promotional communications does not prevent us from sending essential service-related messages.

These may include order confirmations, payment notifications, delivery updates, return and refund communications, and replies to customer support inquiries.

12. External Websites and Third-Party Services

Our website may contain links to or integrations with services operated by independent third parties.

These services may include payment platforms, shipping providers, ecommerce applications, analytics tools, advertising services, and other external websites.

Such providers may collect and process personal information under their own privacy policies, service agreements, and applicable legal obligations.

Selvynne does not manage every independent service operated by external providers and cannot guarantee their individual privacy practices, information security arrangements, or data handling procedures.

Before submitting personal information directly to an external website or service, customers should review the relevant provider's privacy notice.

Nothing in this section is intended to exclude any responsibility that cannot legally be excluded.

13. International Transfers of Personal Information

Selvynne may work with technology providers, payment processors, fulfillment partners, and other service providers located in different countries or regions.

As part of our ordinary business operations, personal information may therefore be transferred, accessed, stored, or processed outside the country or region in which a customer resides.

Data protection laws and privacy standards in these locations may differ from those applicable in the customer's home jurisdiction.

Where an international transfer is subject to specific legal requirements, we will take appropriate steps to ensure that the transfer is conducted in accordance with applicable data protection legislation.

Depending on the circumstances, relevant safeguards may include:

  • Appropriate contractual protections with service providers and business partners.

  • Recognized international data transfer mechanisms where applicable.

  • Measures designed to maintain an appropriate level of personal information protection.

  • Other legally recognized safeguards required under applicable privacy regulations.

We aim to work with service providers that are subject to appropriate information-handling responsibilities and security requirements.

Where legally required, customers may request additional information about the safeguards applicable to international transfers of their personal information.

For questions concerning cross-border data processing or applicable privacy protections, please contact us at:

Customer Support Email: service@selvynne.com

We will review relevant inquiries and provide available information in accordance with applicable legal requirements.